Vaporized: E-Cigarettes, Advertising, and Youth

Screen Shot 2014-05-01 at 10.36.45 AMScreen Shot 2014-05-01 at 10.43.02 AMToday the Legacy for Health Foundation released their report Vaporized: E-Cigarettes, Advertising, and Youth, about the current trends of e-cigarette use amongst youth and the deeming regulations that were recently released by the FDA. The deeming document will set the national minimum age of 18 for the purchase of e-cigarettes. However, “it is essential that the regulation also prohibits marketing of these products to youth, something not included in the
proposal.”  According to the Center for Disease Control, the use of e-cigarettes doubled from 2011 to 2012 among middle and high school students and adults (18-34). As well, spending on advertising has risen from $5.6 million in 2010 to $82.1 million in 2013. “Overall, e-cigarette advertisers spent $39 million from June through November 2013, with magazines and national TV accounting for more than three-quarters of dollars spent.” Now that the Big Tobacco industries have taken over several big brands in the e-cigarette industry and are proposing to release their own e-cigarette brands later this year, it is expected that the amount of advertising will increase. E-cigarettes are proving to be a huge,
new, issue that is increasing the tobacco use rate amongst youth.

What are the issues that you see with e-cigarette use in your community and school

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2 comments

  1. We are now adding policy within the handbook to keep e-cigarettes out of this school due to the nicotine in them. Most students don’t realize the harmful effects of these glorified products on the market.

    1. Hey Mrs Gonzales! Aren’t these facts crazy! I can’t even imagine what the numbers are for this year! Can you comment on the post on the TxSayWhat Facebook similar to this one?

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