Legacy

Vaporized: E-Cigarettes, Advertising, and Youth

Screen Shot 2014-05-01 at 10.36.45 AMScreen Shot 2014-05-01 at 10.43.02 AMToday the Legacy for Health Foundation released their report Vaporized: E-Cigarettes, Advertising, and Youth, about the current trends of e-cigarette use amongst youth and the deeming regulations that were recently released by the FDA. The deeming document will set the national minimum age of 18 for the purchase of e-cigarettes. However, “it is essential that the regulation also prohibits marketing of these products to youth, something not included in the
proposal.”  According to the Center for Disease Control, the use of e-cigarettes doubled from 2011 to 2012 among middle and high school students and adults (18-34). As well, spending on advertising has risen from $5.6 million in 2010 to $82.1 million in 2013. “Overall, e-cigarette advertisers spent $39 million from June through November 2013, with magazines and national TV accounting for more than three-quarters of dollars spent.” Now that the Big Tobacco industries have taken over several big brands in the e-cigarette industry and are proposing to release their own e-cigarette brands later this year, it is expected that the amount of advertising will increase. E-cigarettes are proving to be a huge,
new, issue that is increasing the tobacco use rate amongst youth.

What are the issues that you see with e-cigarette use in your community and school

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