During South by South West (SXSW) last week in Austin; Toms, the company known for their One for One initiative, announced their new giving project. They are now selling coffee and giving water to an individual in a third world country that the coffee came from! For every bag of coffee bought on their website they promise to give a person water for one week.
The coolest part of what Toms is doing is that they are opening coffee shops and the first one is here in Austin on South Congress near Hopdddy and Home Slice Pizza! It is so well designed and reflects the values of the company. The coffee shop is also a store where they are selling their shoes, glasses and other products from other companies they support.
In the shop they sell the coffee and serve it like a normal coffee shop, each cup of coffee gives water to a person for one day. They have another coffee shop in Venice, California at their flagship store and they plan to open stores all across the country.
It is exciting to think that we may soon see a Toms Roasting Co. Shop on every corner, like starbucks, and we can change the world by simply drinking coffee.
Again Toms has remind us that it is possible for all of us to make a difference!