tobacco prev

2015 – Change is Coming to Texas Universities!

Hey! Darrien here,
2014 was an amazing year for tobacco prevention and activism in general, but I am excited about 2015! Spring of last year, I started working with the University of Texas School of Public Health on a new state-wide college tobacco prevention initiative. This new project is the first state level tobacco prevention college initiative in the world! I was honored to have a position at the table and help plan/implement such an amazing program. In the fall, I officially had a role in the development of the initiative as the lead of peer recruitment and social media manager. However, during campus recruitment and the beginning phases I did not have to work much on student recruitment and the social media campaign was still in development.10873498_308112779383446_7328780226241035513_o

2015 is when the real change will happen!
The college tobacco prevention initiative will launch this week in Austin, Texas at the first College Initiative Summit. Over 20 college campus’ will be represented by administrators and students from all across the state of Texas with one common goal, reduce the amount of tobacco use by Texas college students. This new initiative will formally be named- “Peers Against Tobacco.” When the whole initiative is launched we will start posting on all social media channels. Since, you’re awesome and you have read this post up to this point you can follow the social media accounts for Peers Against Tobacco before anyone else!
The momentum that we have already seen with this initiative has been amazing! There have been a lot of dedicated individuals working on different components of the project to bring it all together. Peers Against Tobacco will change the norms of tobacco use on college campuses in Texas, it will promote prevention/education and cessation, it will connect students to their universities, it will help students make policy change on their campus’ and it will keep current high school advocates in tobacco prevention engaged when they enter college.
This initiative has been a dream of mine since I graduated high school and moved to San Marcos, Texas, to attend Texas State University. My freshman year I tried to start a tobacco prevention group on campus but I had no idea where to start. Now students will have Peers Against Tobacco as a resource to guide them through implementing tobacco prevention on their campus. I look forward to meeting new people throughout 2015 and working with them to prevent tobacco use among college students in Texas.

If you are a college student at a Texas college and interested in joining this movement then shoot me an email!

Got to go! I have a flight to a youth conference in Indiana to catch!

Lets make change happen in 2015!


Kick Butts Day 2014!!!


Happy Kick Butts Day!!!

Today is one of my favorite days of the year, it is Kick Butts Day or Texas Tobacco Free Kids Day here in the state! Kick Butts Day is a day that is dedicated to tobacco prevention groups doing events simultaneously all around the world. Here in the State we have adapted this day into Texas Tobacco Free Kids Day so that it is recognized as a state wide event for tobacco prevention with the Say What! groups. Kick Butts Day (#KBD) is organized by The Campaign for Tobacco Free Kids and this year for #KBD they are having people show their support of CVS’ decision to stop selling all tobacco products by the end of the year. They are asking supporters of CVS to pose with a flyer in front of a CVS store, take a picture and post it online with #StandWithCVS.

CVS announced last month that they will stop selling all tobacco products by October 1st of this year. This decision comes with the companies recent changes and plans for their company in the near future. CVS is now CVS Caremark and they plan to be a health care provider! They agree that tobacco has no place in a pharmacy, or health store. Congrats to CVS for doing what is morally right to care for their customers! Hopefully, other national pharmacies will follow CVS and prove that their customers are valued.

I find it extremely ironic that Walgreeens’ motto is “At the Corner of Happy & Healthy” but literally in the corner of their store is tobacco products. Come on Walgreens follow CVS and do what we all know is right!


Get Involved! and follow all of the events that are happening:

#KBD, #TTFKD & #StandWithCVS